


On top of all that, being able to maintain a fully-synchronized dataset across multiple regions also opens the door to lower-latency data access, where companies store their data closer to where it’s needed - this is particularly important at a time when companies are increasingly remote and globally distributed. Cloud replication solves this problem without stressing IT teams or budgets.” “Because existing replication services are complex, expensive, and only exist within closed platforms - they are either unaffordable, unattractive or both for most businesses. “Businesses want to replicate data primarily to protect their business-critical data, but evolving compliance and data residency needs are also major drivers,” Backblaze cofounder and CEO Gleb Budman told VentureBeat. But also, some tightly-regulated sectors require multiple backups across different regions for security or data residency requirements - so being able to create a replicate automatically, with minimal manual configuration, can help companies comply with regulations, or the terms of a commercial contract.

Recent datacenter disasters highlight the importance of the 3-2-1 backup ethos, which stipulates that there should be at least three copies of a piece of data, stored on two different types of media, one of which should be at a completely separate location. And there are many reasons why a company might want to do this.
